When you’re in the first stages of new product development the very idea of thinking six months or a year ahead can seem like overkill. Creating a product roadmap feels like a distraction from the more tangible goal of having a finished product in hand. But beware of pushing forward without a plan because chances are good that without a strategy, your product may be good but it will never be great.

I want to share a dirty little secret with you…   Product Development happens at a fast and furious pace, because getting the product to market quickly is the top priority. And on top of the pressure of a deadline, hundreds of decisions need to be made, many formal and informal discussions between team members […]