Challenge: To help a well-established Australian juice brand compete as a healthy alternative to popular sport and energy drinks.
Insight: The outdated packaging needed to be more appealing and user-centric for active lifestyles. Also, the two bottle sizes and two lid options created too many SKUs, creating logistical nightmares.
Result: The dynamic new ergonomic bottle format with pop-top lid resonated with on-the-go consumers, boosting sales beyond the brands’ optimistic forecasts, and winning several design awards. Consolidating preforms, neck finish and cap formats across the range reduced filling line changeovers and wastage, further increasing profits.