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  • How do you achieve
    sustainable growth in a
    competitive environment?
  • Strategic design is a holistic approach to product
    development that considers the three fundamental building
    blocks that lead to commercial success; your business
    vision, target market and the end users
    We use a future focused approach to
    understand the forces that shape
    consumer and business needs, in order
    to drive innovative thinking and
    competitive advantage
    STRATEGY
  • We gather the latest and most relevant information about your business, market space and target consumers.
    The aim is to truly understand the driving forces, how they are connected, who you customers are, and their future needs
    RESEARCH
  • Information gathering such as observation, field research, interviews and in-depth stakeholder workshops can be undertaken
    To truly innovate, you must do more than simply ask the users
    RESEARCH
  • ANALYSE
    After the data is collected, we analyse the material looking for patterns and relationships
    These are then compiled into documents including: competitor, market and opportunity landscapes, trend forecasts, personas, empathy and user experience maps
  • The research documents are used as a solid foundation for creative idea generation
    Solutions are translated into value propositions and visualised, before undergoing a rigorous evaluation process
    An innovation workshop using science based techniques helps us turn insights into a wide-ranging solutions
    DEFINE
  • Similarly, input from other departments, such as marketing and production, throughout the process helps broaden perspectives and buy-in
    Including design thinking at the beginning of a product development project consistently improves the value of the product to the market
    DEFINE
  • This enables you to stay ahead of your competition, providing innovative solutions for your current and future customers
    You’ll be equipped with a future focused product roadmap and style guide
  • How do you achieve sustainable growth in a competitive environment?
  • Strategic design is a holistic approach to product development that considers three fundamentals that lead commercial success; your business vision, target market and the end users. Our future focussed approach explores the forces that shape consumer and business needs, in order to drive innovative thinking
  • We gather the latest and most relevant information about your business, market space and target consumers. The aim is to truly understand the driving forces, how they are connected, who you customers are, and their future needs
  • To truly innovate, you must do more than simply ask the user. Information gathering such as observation, field research, interviews and in-depth stakeholder workshops can be undertaken
  • After the data is collected, we analyse the material looking for patterns and relationship. These are then compiled into documents including: competitor, market and opportunity landscapes, trend forecasts, personas, empathy and user experience maps
  • The research documents are used as a solid foundation for creative idea generation. An innovation workshop using science-based techniques helps us turn insights into a wide range of solutions. These are translated into value propositions and visualised, before undergoing a rigorous evaluation process
  • Including design thinking at the beginning of a product development project consistently improves the value of the product to the market. Similarly, input from other departments, such as marketing and production, throughout the process helps broaden perspectives and buy-in
  • You’ll be equipped with a future focussed product roadmap and style guide. This enables you to stay ahead of your competition, providing innovative solutions for your current and future customers
  • About Us
  • Clients
  • Team
  • Testimonials

Outerspace Design

Melbourne

50 Duke Street

Abbotsford

Victoria, 3067, Australia

 

T +61 3 9427 0355

[email protected]

San Diego

7940 Silverton Avenue

STE 103, San Diego

CA, 92126, USA

T +1 (818) 471 7360

[email protected]

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