How do you achieve sustainable growth in a competitive environment?

Strategic design is a holistic approach to product development that considers three fundamentals that lead commercial success; your business vision, target market and the end users. Our future focussed approach explores the forces that shape consumer and business needs, in order to drive innovative thinking

We gather the latest and most relevant information about your business, market space and target consumers. The aim is to truly understand the driving forces, how they are connected, who you customers are, and their future needs

To truly innovate, you must do more than simply ask the user. Information gathering such as observation, field research, interviews and in-depth stakeholder workshops can be undertaken

After the data is collected, we analyse the material looking for patterns and relationship. These are then compiled into documents including: competitor, market and opportunity landscapes, trend forecasts, personas, empathy and user experience maps

The research documents are used as a solid foundation for creative idea generation. An innovation workshop using science-based techniques helps us turn insights into a wide range of solutions. These are translated into value propositions and visualised, before undergoing a rigorous evaluation process

Including design thinking at the beginning of a product development project consistently improves the value of the product to the market. Similarly, input from other departments, such as marketing and production, throughout the process helps broaden perspectives and buy-in

You’ll be equipped with a future focussed product roadmap and style guide. This enables you to stay ahead of your competition, providing innovative solutions for your current and future customers