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How do you achieve
sustainable growth in a
competitive environment?
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Strategic design is a holistic approach to product
development that considers the three fundamental building
blocks that lead to commercial success; your business
vision, target market and the end users
We use a future focused approach to
understand the forces that shape
consumer and business needs, in order
to drive innovative thinking and
competitive advantage
STRATEGY
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We gather the latest and most
relevant information about your business, market space and target consumers.
The aim is to truly understand the driving forces, how they are connected, who you customers are, and their future needs
RESEARCH
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Information gathering such as observation,
field research, interviews and in-depth stakeholder workshops can be undertaken
To truly innovate, you
must do more than
simply ask the users
RESEARCH
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ANALYSE
After the data is collected, we analyse the material looking for patterns and relationships
These are then compiled into documents including: competitor, market and opportunity landscapes, trend forecasts, personas, empathy and user experience maps
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The research documents are used as a solid foundation for creative idea generation
Solutions are translated into value propositions and visualised, before undergoing a rigorous evaluation process
An innovation workshop using science based techniques helps us turn insights into a wide-ranging
solutions
DEFINE
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Similarly, input from other departments, such as marketing and production, throughout the process helps broaden perspectives and buy-in
Including design thinking at the beginning of a product development project consistently improves the value of the product to the market
DEFINE
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This enables you to stay ahead of your competition, providing innovative solutions for your current and future customers
You’ll be equipped with a future focused product roadmap and style guide
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