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How do you design a versatile
retail packaging system that
is genuinely different?
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Electronics brand Sprout wanted to replace the generic clear
box packaging for its range of fashion and non-fashion mobile
phone accessories with a unique, eco-friendly packaging
system, consistent with the cheeky personality of the brand.
A range of unconventional
structural packaging formats
were explored.
Pack directions were quickly mocked
up to compare the concepts on
functionality, look and feel.
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Formed pulp or “3D cardboard” is often used
for coarse, utilitarian trays hidden inside a
glossy cosmetic display box.
We decided to give it a smooth finish and
make it an external visual, structural and
tactile feature.
For the fashion cases, it was vital
to be able to see the product.
The concept incorporated two pulp trays - a
common outer for structure, and an inner tray
customised to securely hold specific accessories.
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Working with the Brand Manager,
we decided to completely
eliminate any tamper evidence, so
that packaged accessories could
be restored to pristine condition.
Research revealed that common
tamper-evident features hindered
retailers’ ability to re-shelve and
re-sell accessories after
demonstrating to customers.
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Consumers are reluctant to purchase
fashion accessories until seeing them
on their phone...
... and non fashion accessories without
checking the connector compatibility.
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Hang sell feature is built in to
the sleeve to minimise parts
For fashion packs, graphics are
printed directly to the clear PET
sleeve, providing high visibility
and eliminating the need for label
separation before recycling.
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Tactile logo embossed
moulded in without
adding to part price
For non-fashion packs,
product visibility was less
important, enabling us to
have fun with the form.
Product image printed on
recyclable cartonboard
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Unsold stock can be re-shelved
for future sale, reducing product
and packaging waste while
boosting profits
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