Design Strategy, Market Research & Positioning

We like to start with big picture thinking before getting into the detail.

We can help you understand your product’s place in the world by completing a competitor review, including gap analysis and market segmentation to identify niche opportunities. You’ll also start to see both the short and long term prospects for your product and brand.

We helped Polaris appreciate that their communications technologies would appeal to multiple market segments, so from the beginning we planned to leverage them across a range of models with distinct feature sets and price points for different customers.