Product Rendering & Animation

In the hands of a skilled operator, advanced rendering software can transform a CAD model into a realistic-looking product image called a ‘rendering’. That rendering can be ‘Photoshopped’ into another image of the surroundings to contextualise the product. Unlike a photograph of an existing product or prototype, a rendering is a photograph of an object that doesn’t yet exist.

We used 3D Studio Max software to create realistic images of the Polaris Soundshield headset. The headsets were composited onto photos of people to help compare stylistic variations and select a preferred design. Polaris’ marketing department used these images to start planning their product promotion campaigns.