Product Rendering & Animation

In the hands of a skilled operator, advanced rendering and animation software can transform a CAD model of your product into a realistic-looking product image, with or without animated movement. The rendering or animation of your product can be positioned into other images to show how the product is used – contextualising the product, so others can see how it works in the ‘real’ world. Unlike a photograph of an existing product or prototype, a rendering is a photograph of an object that doesn’t yet exist. An animation shows how it moves and works. Visualizations and animations of your new product can be used for communications, marketing and presentation purposes.

We used 3D Studio Max software to create realistic images of the Polaris Soundshield headset. The headsets were composited onto photos of people to help compare stylistic variations and select a preferred design. Polaris’ marketing department used these images to start planning their product promotion campaigns.