Cordless app-enabled electric guitar
Challenge: Develop a new category of electric guitar that can be played anywhere, anytime without challenging or threatening the traditional guitar market and isn’t perceived as a toy or gimmick.
Insight: Crowdfunding qualified market interest for a cordless, iPhone connected electric guitar. Fusion design and development straddled musical instrument and electronic product manufacturing know-how and culture. Outerspace engineers and designers with vastly different skill sets worked together to create a successful hybrid product.
Result: Approved by Apple and launched in the USA in 2017, the world’s first cordless app-enabled electric guitar design integrates with the iPhone and connects with apps to record and create music.