RX Smart Gear

RapidFit jump rope

Challenge: Design a jump rope that’s easily adjustable and maximises rotational speed to encourage quick learning and optimal technique.

Insight: The humble jump rope has had a resurgence as a global fitness phenomenon, but incorrect rope sizing can cause frustration, poor technique and reduce fitness goals.

Result: The new jump rope is the world’s first dual bearing rope you can adjust length without tools, which maximises efficiency, technique, enjoyment and motivation.