Urban electric bike

Urban electric bike

Joybold set out to design an Urban electric bike for the American market, where cycling is rapidly gaining traction as cities adapt with new bike lanes and infrastructure. The challenge was to create a rugged yet sophisticated electric bicycle that could handle both daily urban commutes and weekend recreational rides. Unlike many e-bikes that lean toward utilitarian or purely sporty aesthetics, Joybold wanted an iconic design that balanced functionality with style, appealing to commuters, families, and leisure riders alike. Outerspace was tasked with developing a product that would stand out while fitting seamlessly into the growing U.S. e-bike market.

Summary

Industry
  • Consumer
  • Sports & Fitness
Expertise
  • Industrial Design
  • Mechanical Engineering
Awards
Good Design Award

Project Details

Project Details

The design strategy began with detailed market analysis, which revealed the need for an urban commuter bike with recreational flexibility. From this, the mission statement emerged: a commuter e-bike optimized for city use, but also suited for light off-road rides.

It featured a distinctive low-step frame for accessibility, hidden cables for a sleek profile, and thoughtful details such as a reflective front fork coating for visibility. Renders and prototypes refined the look into something both sophisticated enough for work commutes and rugged enough for weekend exploring.

Project image
Ergonomics and geometry were carefully defined — including wheelbase, chain stay, and tube angles — to balance comfort, stability, and agility.
The E-bike leaning against a wall
Closeup view of the front frame
Closeup view of the main pedal gear
Closeup view of the seat
Closeup view of the main wheel bolt and spokes
Closeup view of the handlebar attachement point
Concept notes on the wheel layout
Example images of various colour options for the bike

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