Industrial Design

Products People Want to Pick Up

Our industrial designers bridge creativity and engineering to design products that are functional, manufacturable and desirable.

We gave the Medmont Meridia Vantage a matte-black optical cone and a headrest modelled on a cradling hand, specifically to reduce anxiety in patients already nervous about eye contact with a machine. It's now used across ophthalmic clinics with some of the highest first-fit success rates in specialty lensing.

At OuterSpace, we strive to balance user needs, market demands and commercial strategy. Form, interface and CMF only matter if the product still has to be manufactured, so we work alongside mechanical, electronics, firmware and systems engineers from the first sketch.

A beautiful concept that can't be built isn't a design.

Form Has to Survive Production

The VF3 was briefed as a first car for new drivers and a second car for families, built for city streets. That position shaped every decision. At 3.19 metres long, the cabin still seats four, and the rear seat folds to open up 285 litres of cargo space for the weekly shop or a weekend away.

We define part breakups, surface details and CMF early, then test them against how the car will be used day to day, alongside tooling and assembly constraints. Working digital-first, we developed nine colourways and bespoke motifs in parallel rather than one at a time on clay. Every variant was tested against VinFast's brand language, so the smallest car in the range still carries the V-shaped light signature that marks it as part of the family.

The VF3 launched to 27,649 pre-orders within 66 hours. Aesthetics and price alone drove that number, before most buyers had seen the car in person.

Designed to Stand Out in the Market

We design standout products that reflect your brand, respond to market trends and outperform competitors.

Our industrial designers balance innovation with real-world commercial goals. Through design strategy, competitive landscape review, product positioning and CMF development, we shape distinctive product forms and user experiences that connect with people and succeed in the market.

In-house capabilities:

User requirements definition, product strategy, product style guide, product visualisation, CAD modelling, physical prototyping, CMF development, competitive landscape review, product positioning, HFE design, interaction design, sketches and renders, design-for-manufacture