Phone accessory retail packaging

Phone accessory retail packaging

Electronics brand Sprout needed to replace their clear and generic box pack for its range of mobile phone accessories with a versatile and different retail packaging system. Working with Sprout’s brand manager, we designed a unique and eco-friendly packaging system that reflected the cheeky personality of the Sprout brand.

Summary

Industry
Expertise

Project Details

Project Details

For Sprout’s more fashion inspired phone cases we made sure the product was clearly visible.

The final concept featured two pulp trays, a common outer to give the pack structure and a customised inner tray to securely hold specific accessories.

Consumers are reluctant to purchase fashion accessories until seeing them on their phone, and non-fashion accessories without checking the connector compatibility.

Our research revealed that tamper evident features hindered a retailer’s ability to re-shelve and re-sell accessories after demonstrating phone cases to customers.

Project image
Our team explored a range of unconventional structural packaging formats and built mock ups to compare concepts, functionality, look and feel. We developed a concept using formed paper pulp with a smooth finish to make it an external visual, structural and tactile feature.
Packaging held in hands on site
Open packaging on a table
Packaging for phone cases
Packaging for phone cases, open on table
Salesperson demonstrates the case to a customer
Concept on desk with instruments
Packaging concepts during development
Image

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