The VinFast Wild, launched at CES, has changed the automotive landscape for mid-sized pickups.
The objective for VinFast was to launch into the pickup truck market with a unique offering that would break the mould, and focus on sustainability.
To have an impact for Vinfast, the Wild needed to stand out and give customers something that hadn’t been done before – a non-traditional, versatile, lifestyle-oriented EV pickup truck.
The challenge for Outerspace’s Gomotiv team was to deliver on these aesthetic requirements, whilst engineering the fundamental functional components without compromising occupant packaging or program timing. Multiple design options were compared simultaneously in VR. This digital design process eliminated the slow clay process to rapidly speed up review and feedback with VinFast. Inspired by the movement of a cape through the wind, the taught and expressive body styling is keyed into rugged chassis protection elements, further enhancing the rule of form following function.